The Marketing Manager’s Handbook: The Keys to Sales and Marketing Success
The Marketing ManagerÂ’s Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets. The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager’s Handbook is the 512-page desktop reference for marketing executives who want to improve the imple
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