Should

Question by ★ αℓℓαи d ★: How much money an independant film director/producer should spend for marketing and promotion of a movie?
Let’s say the movie’s budget – promotion and marketing aside – is 1 million $ ( wages of actors, technical staff, logistical fees, locations, restaurants, accomodation for staff, car and trucks rental, insurances, etc).

How much MORE a director/producer is supposed to invest in advertisements (internet, magazines, tv, public transport ads, street ads,etc), promotion, marketing,etc
And is it better to pay a company that will handle this, or just hire a counselor/agent for this task?

Thank you in advance
And how much tickets (and dvd’s) must be sold, so that the movie doesn’t lose any money?
And how much does it have to sell, in order to get a benefit?

Best answer:

Answer by Protectivepuppy
First off, I can’t tell you much about your additional questions

second I could tell you that anything that doesn’t have to be spent would be great. Try to conserve your budget, and spend only what you feel is nessicary on advertising. Unless you’ve got a no-name actress or actor as the lead the fans will come see it regardless, and if your directors got a reputation they’ll come for him. Otherwise, advertise locally rather than nationaly.

Know better? Leave your own answer in the comments!

{ 0 comments }