The Marketing ManagerÂ’s Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets. The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager’s Handbook is the 512-page desktop reference for marketing executives who want to improve the imple
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The challenge to every new business today is on how to be creative and innovative while keeping costs down. Original ideas are not easy to conjure up and definitely cost a lot to put together. And for a start-up marketer on a limited budget that may not be the most practical way to go. Cost-effective marketing solutions are most often overlooked. “Thinking outside of the box” certainly gets those creative juices running because it gives rise to new solutions from old ideas. The to
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