Question by Have_ass: Any Creative Marketing ideas for Auto/home insurance in California?
I’ve been trying lots of new ideas for marketing my insurance business. I do flyers, internet advertising and more. What made you chose your insurance agent? What sorts of things are important to you, (other than price)? What sort of promotions would you be interested in seeing?
Best answer:
Answer by monkey f
Since I am no longer in the Personal Sales line of insurance I am willing to give up what was successful for me. I am lunch and learn seminars to different business on insurance. In order to gain x-dates and further interest from potential clients I held a raffle at the lunch and learn with cards asking for their current home/auto carrier and x-dates. I got more bang for my buck. I would go into a business (realestate agency/mtg broker) and ask them if I could give a free insurance seminar on a topic I thought they would find interesting. A biggy right now is Identity Theft. I would take no longer than 45 min while they were eating lunch and give my seminar then after stay for questions. It is amazing how many leads you can get in a one time seminar. The real estate agents not only gave me their business but referred clients to me. Good luck and really just have fun with it. If you are in insurance sales you are more than likely a people person so enjoy. If you like golf like I did sponsoring a hole in a golf tournaments is also allot of fun and money well worth the spend.
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Question by Cliffrock: Local Marketing, non-etailer, ideas for expanding business?
I am starting a Hi Def tvs and accessories business. We have had a local photo store for years, now we’re getting into the HD market. Our niche: internet prices, savvy consulting, delivery, setup, installtion all at lowest prices.
We are already using craigslist. What about cost/benefit of: local radio ads?, promotions through other local retailers- and which kind?, mailings?, we do have a limited website currently, but we sell local only- so how to SEO for that?
We are also Ebay powersellers/drop-off site and use Constant Contact to email blast our existing local customers with deals.
Other ideas on product line and pricing would be helpful.
Thanks in advance.
Best answer:
Answer by Sarah M
Hi Cliffrock
Websites can still be be very powerful tools for local businesses selling hard goods and/or consulting . . . BUT . . .it has to be done RIGHT.
Most local biz websites die deaths of quiet, no-traffic desperation. I have used a product called Site Build It to build a web site that WORKS… one that delivers 100 times the benefits of a Yellow Pages ad, at one tenth of the cost.
Don’t pay out a fortune on search engine optimization to so-called SEO experts – they try to “trick” or “outsmart” the engines by second guessing very sophisticated and constantly evolving search algorithms. The link below to Site Build It explains how building an honest website will grow your business and win the SEO traffic wars every time.
Good luck, Sarah
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Title: Telephony convergence–something for everyone.(INNOVATIVE IDEAS
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