Local Marketing, non-etailer, ideas for expanding business?

Question by Cliffrock: Local Marketing, non-etailer, ideas for expanding business?
I am starting a Hi Def tvs and accessories business. We have had a local photo store for years, now we’re getting into the HD market. Our niche: internet prices, savvy consulting, delivery, setup, installtion all at lowest prices.
We are already using craigslist. What about cost/benefit of: local radio ads?, promotions through other local retailers- and which kind?, mailings?, we do have a limited website currently, but we sell local only- so how to SEO for that?
We are also Ebay powersellers/drop-off site and use Constant Contact to email blast our existing local customers with deals.
Other ideas on product line and pricing would be helpful.

Thanks in advance.

Best answer:

Answer by Sarah M
Hi Cliffrock
Websites can still be be very powerful tools for local businesses selling hard goods and/or consulting . . . BUT . . .it has to be done RIGHT.

Most local biz websites die deaths of quiet, no-traffic desperation. I have used a product called Site Build It to build a web site that WORKS… one that delivers 100 times the benefits of a Yellow Pages ad, at one tenth of the cost.

Don’t pay out a fortune on search engine optimization to so-called SEO experts – they try to “trick” or “outsmart” the engines by second guessing very sophisticated and constantly evolving search algorithms. The link below to Site Build It explains how building an honest website will grow your business and win the SEO traffic wars every time.

Good luck, Sarah

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Tagged as: Business, expanding, Ideas, Local, Marketing, nonetailer