Question by sweety n: How to find the suitable Customer?
Dear All,
Thanks for your responses so far.
But please we would like to get from you ,Please Guide US
We have started a business dealing with Electronic Security Systems(including CCTV,Fire Alarm,Burglar ALarm Smoke Detection etc.).
Please help us how to find the suitable customers,to promote our Business.(through any means like,direct marketing,Internet etc)
As we are in Starting stage we require Experts Advice.
Kindly Suggest us with the best solutions.
Thanks in Advance
6 days ago (Tiebreaker)
Best answer:
Answer by the ferrari man
If you opened your business here in South Africa, it would be easy. Crime is currently out of controll here, and your services are top prioroty. However, I’m not sure where you are from, but here are a few pointers I can think of.
Focus on top management, that is if you want to market corporate.
Managing / marketing directors
CEOs / CIOs
Channel / category managers
Product managers
Business development executives
Describe the specific marketing philosophy and strategy of the company, given the value chain and channels of distribution in the market niche(s) you are pursuing. Include, for example, a discussion of the kinds of customer groups that have already placed orders, have expressed an interest, or will be targeted for either initial intensive selling efforts. Explain how you will try to position your products or services in the marketplace and in the minds of particular target audiences.
• How will you differentiate your product/service from your competitors?
• Make it clear how your marketing strategy reflects the characteristics of the primary market segments you will be targeting.
• Indicate whether the product(s) or service(s) will initially be introduced internationally, nationally, regionally, or locally; explain why, and indicate any plans for extending sales at a later date.
Know better? Leave your own answer in the comments!
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